In this post (#2), we explain how we’ve designed our fund’s positioning by balancing ESG and impact priorities with other strategic dimensions. We cover the tough choices we made, our positioning framework, and how we translated them into a clear strategy with tangible KPIs to ensure full accountability.

Humanity is facing immense challenges. We have previously disclosed our intentions to play a small part in solving some of these. Hence, we raised our second fund in 2021 as an Impact-aware fund with the mission to back and support founders who want to create a better Tomorrow.

Committed to always making an impact across the board, from how we deploy money to how we partner with founders, we have decided to transparently share our impact journey with you for the second year in a row.

Playing our part in building a better tomorrow

Denmark is in a unique position to become one of the largest impact startup hubs in Europe. The responsibility of investors, beyond financial returns, is being taken more seriously following the corona crisis and criteria like ESG will soon become mandatory. Paired with a new generation of mission-driven founders, who are becoming more selective about what investors they will allow onto their cap table, we see the responsibility movement positively accelerating.

Since day one, we have made efforts to take responsibility beyond what’s expected of a VC. We are now making these efforts more explicit by gearing up to launch a holistically impact-aware strategy. Here's how we are taking the next step to building the VC fund of Tomorrow.