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Making online dating fun & entertaining

Smitten is the dating app for Gen Z and everyone else who believes online dating should be fun and entertaining. By turning users’ personalities into a source of entertainment and games, Smitten makes it as easy as swiping to get into a fun conversation. Smitten, founded in Iceland in 2020, is on a mission to create a happier world. Smitten aspires to become the world’s leading cause for hot dates, relationships, and babies in the coming years.


“Going beyond the current dating experience, Smitten allows singles to interact with each other in a more fun and interactive way, increasing the chances of meeting new great people and having meaningful interactions. The unique app coupled with a strong founding team, made this partnership a slam dunk for us. We have extremely strong conviction that Smitten can become a leading entertainment product. So strong that we sent them a term sheet shortly after our first meeting with them - when you know, you know.”

- Sebastian Johansson, Investor

VERTICAL
Dating
Country
Iceland
INvested in
Seed
2021
Invested with
Collective contributions
Robin Daniels
WeWork, Salesforce, Box, Linkedin

Meet the founders

David Simonarson

CEO

Asgeir Visir

CXO

Related news

External
June 18, 2021

Why We Invested in Smitten

Having been a long-time user of dating apps, I was intrigued when we got the tip that there was a brand new super-hot dating app in Iceland. I wasn’t sure what to expect, but after meeting David, understanding his background and vision for the product, and being blown away by his charisma and displayed drive, I was sold.
Investment Thesis
June 18, 2021

Why We Invested in Smitten

Having been a long-time user of dating apps, I was intrigued when we got the tip that there was a brand new super-hot dating app in Iceland. I wasn’t sure what to expect, but after meeting David, understanding his background and vision for the product, and being blown away by his charisma and displayed drive, I was sold.

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