Unless you have a celebrity founder, or a flair for spectacular press stunts, getting press coverage for your startup is notoriously hard. Very few have a revolutionary product to carry them through, and the reality is that 99% of startups aren’t inherently newsworthy.

Imagine building something transformative. Then imagine no one ever noticing. In this article, we share why founders need a Minimum Viable Distribution strategy to succeed.

Robin Daniels (Matterport, Salesforce, Box, LinkedIn, WeWork) shares some key marketing lessons you should keep in mind as you grow your own company.